The difference between good and great website design is the impressive factor. A professional website should not only have a smart style with unique features. It should have a wow factor that leaves an impact on users, so much that they become loyal customers and recommend your products and services to their family and friends.

Most web design and advertising campaigns change through the years, it is not a common thing. While there may be trends that are still here, there are also positive changes that are important to the overall design of your website.

To give you a heads up on a smart strategy that can make your website look impressive to your customers, we listed below some helpful tips that can change the web design game for you in the year 2018.




Combining animation and videos can play a huge part when it comes to creating an outstanding design. In this era where technology advances day by day, videos and animation can become a crucial part in the web design industry. Videos are highly entertaining and also informing which makes them a perfect tool to combine with your web design. There has been a new trend that makes animated logos of a website design through videos.




Studies have shown that most people browse the web using their mobile devices. This means that making your website mobile friendly can make a huge impact in this year 2018. If you want to step up the game, consider making a mobile application for your business. Creating a mobile application can be expensive, however it will help improve your business’ chances of success, therefore it’s worth a try!




Typography has become an important tool in making an excellent website. In this year, large and bold fonts that’s presented in an appealing and noticeable way has become a popular trend in the industry. If you want to create a dynamic user experience then be sure to add typography on your website’s check list.




There has be a significant change in the use of colors and its boldness in the past few years in the digital world. Color can help create a beautiful website that is why you don’t have to cut off the brightness, just pick two key tones from your brand and stick to them. Avoid using overwhelming colors that are too bright or too dark.

So, if you want to create an impressive looking website, be sure to follow the tips above to wow your customers and prospects.